What truly differentiates us is the undeniable flavor and consistency of our fruit. But our family is what makes this all possible. And we’re not just talking about our own flesh and blood, we’re talking about an entire organization, with a shared vision to grow the best tasting produce, stick to our word, and treat people the way we would want to be treated.
There are so many great farming families in the world, made up of salt-of-the-earth people with unbelievable work ethics and generational ingenuity… we’re just humbled to be one of them. And we’re proud to provide our customers direct farm access to the most flavorful blueberries and stone fruit in the world.
It all starts with a seed... actually it started with a vision and a trip around the world. The vision: to be more than just a typical family farm growing everyday varieties. The trip: to find the most flavorful varietals on the planet.
Today, we’re growing and sharing the best of the best—varieties hand-picked from thousands for their flavor. And we’ve developed unique practices to nurture the fruit and protect its best qualities. Delivering truly memorable eating experiences, it’s what we’re all about.
Is it firm and sour? Sweet and soft? Or does it have the perfect flavor and crunch? For shoppers, it’s hard to tell. With different varieties, growing regions, seasons, you never really know what you’re going to get.
FamilyTree blues are different; they are bigger, sweeter, and firmer—especially our category-defining Jumbos with their immense size, flavor, and crunch.
In our world renowned R & D complex we evaluate rare breeds from every continent. We’re looking for those special varieties with perfect flavor and texture, like our prized white flesh peaches and nectarines that have set new standards for growers the world over.
Our extensive selection of special, cutting edge varieties provides the new generation with the truly unique eating experiences they crave. Plumcots, Apriums, Donut Peaches… we’re helping define the future of stone fruit, one juicy bite at a time.
Consumers are all about quality and flavor, and so are we. Delivering on that promise… without losing connection to our family farm heritage was paramount for our brand refresh. We needed to stand out while welcoming people to try our unique varietals.
Where we landed is a perfect balance of fresh and modern with a touch of California vintage. Inviting and intuitive for shoppers, our packaging speaks with the voice of a trusted leader. It communicates fresh flavor in a bold way through vibrant color. Bright and true, this unmistakable design was destined for the most flavorful fruit in the world.