Our Mission

To Consistently Produce, Package and Market the Most Flavorful Fruit in the World.

This is not something that we typed up one day, put in an employee handbook and then forgot about. It’s something that is front-and-center every day. We preach it, we live it, and we base every decision on whether or not it serves our mission statement.

 

 

The Family Tree Farms Difference

Research & Development

To find the most flavorful fruit in the world, we’ve traveled the world extensively. We’ve partnered with many of the world’s top plant breeders, securing the exclusive rights to grow their best varieties on our farms here in California. Our Research & Development Center is truly one-of-a-kind. This extensive facility allows us to grow and test new varietals as well as evaluate the flavor of the fruit. Many of these cutting-edge varieties are now in the early years of production, with more coming on line each and every year. Bringing exciting new flavors to our customers is at the very heart of our mission.

 

Vertical Integration

We grow it, we pack it, we sell it and we ship it. Complete control equals the consistency we are known for. Our business model is focused on returning profits to the farm. Only when a farm is profitable can it reinvest in the future with new and better varieties.

 

Cultural Practices

Picking riper fruit is just part of the picture. It’s pulling leaves from the tree to allow more sunlight to reach the fruit. It’s pruning and thinning for optimum fruit sizing. It’s picking fruit into small plastic totes, sometimes even wrapping each piece in protective tissue paper. It’s all of little things we do that all add up to the one big thing that matters – bringing you the most flavorful fruit in the world!

Family Tree Farms - Our Mission is to Consistently Produce, Package and Market the Most Flavorful Fruit in the World.